Launch of new grabber.se - built in Umbraco with focus on product search

Arne Thuresson Byggmaterial now launches new grabber.se, an updated site for the classic brand Grabber®. The most important aspect of the project has been to build an effective product search functionality.

– We conducted impact mapping workshops and user surveys which showed that our users, above all, want to be able to find information about our products easily and quickly, says Mikael Egidéus, Marketing Director at Arne Thuresson Byggmaterial AB.

Sigma IT was appointed project partner, and the company's digital agency, Maverick by Sigma, first conducted the impact mapping, and were later commissioned to develop the website together with Sigma’s e-commerce unit Unified Commerce by Sigma.

– We recommended Umbraco as CMS for the Grabber site, because it has good support for the information modeling needed to present products. The platform is user-friendly for editors to work in and the solution can be developed quickly. Umbraco has an upward trend in the market, and we are convinced that more people will discover the benefits of this CMS, says Peter Knapp, Agency Manager at Maverick by Sigma in Stockholm.

In order for Arne Thuresson Byggmaterial to present their products and manage the information about them in an effective way, they also chose to implement inRiver PIM as product information management application.

– inRiver PIM is a reputable system for handling product information within the retail industry, and we have extensive experience of implementing and developing the system. Like Umbraco CMS, it is quick to implement and is easy to use, says Adan Hultgren, Business Analyst at Unified Commerce by Sigma.

Grabber.se targets both the construction material retail industry, as well as carpenters, construction entrepreneurs, and do-it-your-self consumers who are looking for quality screws and knowledge and inspiration on how to use it. Grabber® is sold at building material retailers.

Mikael Egidéus continues;

– Our survey also showed that users would like to find information about which screws to use for what, and how to proceed in different types of construction. In order for a building project to turn out well, it is important to use quality screws and the right screw for the right material. Therefore, we will continue to update the site with different types of tips and instructions in the form of text, image and video.

For more information, please contact

Mikael Egidéus
Marketing Director Grabber® / Arne Thuresson Byggmaterial AB
+46 708 177 263
me@grabber.se

Peter Knapp
Agency Manager Maverick by Sigma Stockholm
+46 708 85 03 03
peter.knapp@sigma.se

Adan Hultgren
Business Analyst Unified Commerce by Sigma
+46 730 449515
adan.hultgren@sigma.se

Beatrice Silow
Kommunikations- och kulturchef Sigma IT
+46 703 791506
beatrice.silow@sigma.se